Veridian Strategic Planning Group

Website Imagery: Before & After

Every service image was rebuilt in three stages. Each row below reads left to right: what was on the previous site, the first build of the new site, and the final image now live.

1 · Old Site
The stock image used on the previous site (veridianstrategicplanning.com).
2 · First Build
The placeholder image used when the new site was first built.
3 · Final · Live Now
The final image, chosen for emotional connection with your ideal clients.
Section A

Homepage Service Cards

The eight service images in the “What We Do” section on the homepage.

01

Business Planning

1 Old Site
Business Planning old
2 First Build
Business Planning first build
3 Final · Live Now
Business Planning final
02

Tax & Accounting

1 Old Site
Tax & Accounting old
2 First Build
Tax & Accounting first build
3 Final · Live Now
Tax & Accounting final
03

Cost Segregation

1 Old Site
Cost Segregation old
2 First Build
Cost Segregation first build
3 Final · Live Now
Cost Segregation final
04

Insurance & Risk

1 Old Site
Insurance & Risk old
2 First Build
Insurance & Risk first build
3 Final · Live Now
Insurance & Risk final
05

Wealth & Retirement

1 Old Site
Wealth & Retirement old
2 First Build
Wealth & Retirement first build
3 Final · Live Now
Wealth & Retirement final
06

Bookkeeping & Financial

1 Old Site
Bookkeeping & Financial old
2 First Build
Bookkeeping & Financial first build
3 Final · Live Now
Bookkeeping & Financial final
07

Payroll Administration

1 Old Site
Payroll Administration old
2 First Build
Payroll Administration first build
3 Final · Live Now
Payroll Administration final
08

Alternative Investments

1 Old Site
Alternative Investments old
2 First Build
Alternative Investments first build
3 Final · Live Now
Alternative Investments final
Section B

Service Page Hero Images

The large hero images at the top of three individual service pages.

09

Insurance & Risk — Service Page

1 Old Site
Insurance & Risk — Service Page old
2 First Build
Insurance & Risk — Service Page first build
3 Final · Live Now
Insurance & Risk — Service Page final
10

Wealth & Retirement — Service Page

1 Old Site
Wealth & Retirement — Service Page old
2 First Build
Wealth & Retirement — Service Page first build
3 Final · Live Now
Wealth & Retirement — Service Page final
11

Alternative Investments — Service Page

1 Old Site
Alternative Investments — Service Page old
2 First Build
Alternative Investments — Service Page first build
3 Final · Live Now
Alternative Investments — Service Page final
Why these changes matter. The previous site used generic stock photos (a calculator, an “insurance” stamp, a house model). The final images were chosen to evoke a positive, aspirational response from your ideal clients (legacy, family, growth, stewardship) while staying on-brand with the navy and gold palette. Images not shown here were already strong and were kept as-is.